The Warehouse Group unites media offerings with MarketMedia

The Warehouse Group has formed a new unified retail media network called MarketMedia in a move that will allow suppliers and advertisers to engage directly with the country’s largest integrated retail audience across platforms.

Covering the Group’s online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7, MarketMedia gives suppliers and advertisers direct access to millions of potential customers based on real-time shopping and behaviour.

This is combined with a holistic customer view, measurable results and closed loop targeting, and performance insights that can be linked to transactions.  

Jonathan Waecker, The Warehouse Group Chief Customer and Sales Officer, says the team are excited to announce the formation of the network as well as their first retail media agency partnership with Omnicom.

“For our customers, we will be able to provide better shopping experiences and recommendations that are right for them. For suppliers and our advertising partners, we’re able to provide a powerful way to grow their business,” he says. 

This announcement comes as The Warehouse Group announced FY22 retail media revenue of $ 20.9 million across its family of brands – up 23 percent on last year – and with digital retail media revenue up 132 percent on the same period.  

“As New Zealand’s largest retail group, we have a strong ecosystem to tap into and see this as an exciting next step for our business and our partners. We are optimistic about the future growth opportunities that this newly-unified retail media network and team will bring to the Group but also the impact this will have on how we, and our suppliers, engage and delight our customers,” says Waecker.  

“We are building MarketMedia in-house, with Omnicom as our first retail media agency partner – continuing our media agency-of-record (AOR) partnership that began in 2018.” 

Peter Horgan, CEO of Omnicom Media Group Australia and New Zealand says: “As the premier communications group in New Zealand, Omnicom is well placed to support The Warehouse Group in building a world class retail media network.”  

Interested partners are invited to reach out to marketmedia@twgroup.co.nz for more information.

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