November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–whether it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry. As such,…
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