A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes. They want to hold… Continue reading »
The post AdExchanger Talks: How To Hold Each Marketing Dollar Accountable appeared first on AdExchanger.
More Stories
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist
Stuff readership soars across print and digital