November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Budweiser’s FIFA World Cup Sponsorship Is A First-Party Data Play

Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many marketers. Budweiser’s recent focus on direct-to-consumer marketing is part of a broader effort to generate more first-party data to power its marketing, said Todd Allen, Budweiser’s global VP of marketing.

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