Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness

Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection. So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We never could use… Continue reading »

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