May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExplainer: What Are Dark Patterns?

Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. Difficult subscription cancellation processes, dishonest pricing models and even opt-in buttons that are more attractive than their opt-out counterparts are all examples of darkContinue reading »

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