Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. Difficult subscription cancellation processes, dishonest pricing models and even opt-in buttons that are more attractive than their opt-out counterparts are all examples of dark… Continue reading »
The post AdExplainer: What Are Dark Patterns? appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle