November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Consumers Are Ready for AR—Is Your Brand?

Editor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it’s no secret that younger generations are often ahead of the game–and…
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