Finalists announced for 2022 IAB NZ Digital Advertising Awards

The finalists for the 2022 IAB New Zealand Digital Advertising Awards have been announced following a record number of entries.

Submissions were scrutinised by a panel of a whopping 97 Judges who each offered their time to review this large portfolio of work.

“Congratulations to each of our finalists, who have each taken the time to compile and submit exemplary work – we are impressed by the number and standard of entries, which reflects not only the calibre of talent and experience in this market but also the increasing importance of digital advertising in New Zealand,” IAB NZ wrote in a statement.

Winners will be announced at the 2022 IAB New Zealand Digital Advertising Awards on Thursday 17 November 2022 at the Auckland War Memorial Museum. Tickets can be purchased here.

SALES AND AD-OPERATIONS AWARDS

2022 AUDIO SALES EXCELLENCE

SARAH CATRAN
NZME PODCASTS
NZME

TYSON JEMMETT
STUFF 

2022 DOOH SALES EXCELLENCE

JACK PLOWRIGHT
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR

2022 SPONSORSHIP SALES EXCELLENCE

JANE ORMSBY, LOANAN FRANCIS
SCROLL MEDIA GAVISCON HEALTHLINE.COM SPONSORSHIP
SCROLL MEDIA

2022 VIDEO SALES EXCELLENCE

EBONY KITCHING
DO SOMETHING AUTUMN NEW ZEALAND – TOURISM NEW ZEALAND
VDX.TV

JESS FARROW
0.0 ADS THANKS TO HEINEKEN 0.0%
WARNER BROS. DISCOVERY

LAURA CRAIG
REBUILDING THE NEED FOR PREMIUM VIDEO
WARNER BROS. DISCOVERY

2022 JUNIOR AD-OPERATIONS EXCELLENCE

GAVIN WELLS
WARNER BROS. DISCOVERY

PAULA KORUNIC
STUFF

2022 SENIOR AD-OPERATIONS EXCELLENCE

CALEB WILLIAMS
STUFF

2022 DIGITAL EXCELLENCE (INDIVIDUAL)

SHERIDAN STANLEY
WARNER BROS. DISCOVERY

2022 DIGITAL EXCELLENCE (TEAM)

NZME AGENCY TEAM’S DIGITAL TRANSFORMATION 
NZME

TVNZ DIGITAL TEAM
TVNZ

WARNER BROS. DISCOVERY SALES TEAM
WARNER BROS. DISCOVERY

CHANNEL EXCELLENCE AWARDS

2022 BEST USE OF AUDIO

iHEARTRADIO CHEMIST WAREHOUSE REMIX
NZME, STRATOSPHERE, CHEMIST WAREHOUSE
NZME

SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB

2022 BEST USE OF DISPLAY

CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER 

MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ – STOPPING THE SPREAD OF FRESHWATER PESTS
GSLPROMOTUS, MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ, FLASH GURU, ILLUSTRATION
GSLPROMOTUS

THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, THE WAREHOUSE GROUP, STUFF NEW ZEALAND
OMD NEW ZEALAND

2022 BEST USE OF DOOH

McDONALD’S – WHY THE CHICKEN CROSSED THE ROAD
OMD, McDONALD’S, OOH!MEDIA
OMD NEW ZEALAND

REAL-TIME MONEY QUESTIONS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION, LUMO DIGITAL OUTDOOR, TVNZ
TOGETHER 

SAY MASTERCHEF, WITHOUT SAYING MAS*ERCH*F
STANLEY ST, BRISCOES, VISTAR MEDIA
STANLEY ST

SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR, FIRE AND EMERGENCY NEW ZEALAND, HIVESTACK
LUMO DIGITAL OUTDOOR

VOGEL’S VS VOGEL’S
MBM

2022 BEST USE OF MOBILE

SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER

2022 BEST USE OF NATIVE

MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB

TODAY’S WEATHER FORECAST IS FOR WILDFIRE PREVENTION
METSERVICE, FIRE AND EMERGENCY NEW ZEALAND
METSERVICE

2022 BEST USE OF SOCIAL

BAKING FOR BETTER
MBM, DDB
MBM

DECEIVE THE ICE CREAM THIEVES 
MBM, BREAKOUT ROOM 
MBM

DYNAMICALLY PERFECT IN EVERY WAY
MBM

FLEX FOR 1.5
TOGETHER, SPREP, AUGUSTO & ARCHER COMMUNICATION
TOGETHER

MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB

SKY WINS GOLD AT THE TOKYO OLYMPICS WITH VIDEO
OMD NEW ZEALAND, DDB, SKY TELEVISION
OMD NEW ZEALAND

THE POD OF LUXURY
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM

VOGEL’S VS VOGEL’S 
MBM

WHITTOK
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM 

2022 BEST USE OF SPONSORSHIP

KFC DELIVERING MOVIES
JONO JOSEPH, AMANDA PALENSKI
PHD NZ

SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB

THE WAREHOUSE – THE COLLAB TO BEAT THE NEWS CYCLE
OMD NEW ZEALAND, FUSE, NZME, OOH!MEDIA, LUMO DIGITAL OUTDOOR, THE WAREHOUSE GROUP
OMD NEW ZEALAND

2022 BEST USE OF VIDEO

NZME X ASB INVESTOR SERIES
NZME, DENTSU, ASB
NZME

SKY WINS GOLD AT THE TOKYO OLYMPICS
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND

CAMPAIGN EFFECTIVENESS AWARDS

2022 BEST BRAND CAMPAIGN

BAKING FOR BETTER
MBM, DDB
MBM

EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB

NORMALISING NOT KNOWING
TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER

PUTTING THE ‘AIR’ BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU

2022 BEST CAMPAIGN ON A BUDGET

DECEIVE THE ICE CREAM THIEVES
MBM, BREAKOUT ROOM
MBM

SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER

THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, STUFF NEW ZEALAND, THE WAREHOUSE GROUP
OMD NEW ZEALAND

2022 BEST CHARITY CAMPAIGN

DAVID’S UNUSABLES
SPECIAL GROUP, MOTOR NEURONE DISEASE NEW ZEALAND, THE POST OFFICE
SPECIAL GROUP

THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD
WARNER BROS. DISCOVERY

2022 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB

MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB

NEW ZEALAND MOUNTAIN SAFETY COUNCIL’S PLAN MY WALK – LAUNCHING A LIFE-SAVING APP
GSLPROMOTUS, NEW ZEALAND MOUNTAIN SAFETY COUNCIL, SOMAR DIGITAL
GSLPROMOTUS

VOGEL’S VS VOGEL’S
MBM

2022 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN

BAKING FOR BETTER
MBM, DDB
MBM

BANKING MORE THAN NUMBERS
HEARTS & SCIENCE NZ, COLENSO NZ, BNZ
HEARTS & SCIENCE NZ

MOVE WITH MERCURY
MERCURY
FCB

NORMALISING NOT KNOWING
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER

SAY MASTERCHEF, WITHOUT SAYING MAS*ERCH*F
STANLEY ST, BRISCOES 
STANLEY ST

THE EVERYTHING PROJECT
MBM, TBWA
MBM

THE FIGHT FOR DIGITAL WELLBEING
OMD NEW ZEALAND, TBWA, 2DEGREES
OMD NEW ZEALAND

THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD
WARNER BROS. DISCOVERY

2022 BEST PERFORMANCE CAMPAIGN

CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM

KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU

MOVE WITH MERCURY
MERCURY
FCB

OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER

DATA AND EFFECTIVENESS AWARDS

2022 BEST USE OF DATA: CAMPAIGN TARGETING

KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU

MOVE WITH MERCURY
MERCURY
FCB

MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB

OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER

PUTTING THE ‘AIR’ BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU

SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER

2022 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION

MOVE WITH MERCURY
MERCURY
FCB

2022 BEST USE OF PROGRAMMATIC

CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER

KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU

2022 BEST USE OF SEM AND/OR SEO

CERTAINTY ENGINE MARKETING
COUNTDOWN
DENTSU

OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER

PAK’NSAVE – SHOWING UP IN SHOPPING
KATIA DUCKER, VICTOR PEINADO
PHD NZ

SEARCHING FOR A GOOD NIGHT
HEARTS & SCIENCE NZ, SPECIAL NZ, CONTACT ENERGY
HEARTS & SCIENCE NZ

VISUALISING THE SEARCH IN RESEARCH
MBM

2022 BEST USE OF TECHNOLOGY

CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM

MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB

OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER

SUMMER SPARKLERS
TOGETHER, WENDY’S NEW ZEALAND
TOGETHER

SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB

GRAND AWARDS

2022 DIGITAL PRODUCT OF THE YEAR

NZME PODCAST NETWORK
JAMES BUTCHER, SARAH CATRAN, SAM COLLINS
NZME

SCROLL MEDIA
JANE ORMSBY, SCOTT HUGHES
SCROLL MEDIA

2022 COUNCIL MEMBER OF THE YEAR

CRAIG WHITAKER
GOOGLE

JOHN FARRELL
STUFF

RICHIE CULPH
MEDIAWORKS

2022 EMERGING TALENT

JOSHUA PARKS
TVNZ

LAINE YEAGER
LIFE IN THE FAST LAINE
MBM

STACEY MUIR 
THE SOCIAL MEDIA SUPERSTAR
MBM

2022 SERVICE TO THE INDUSTRY

JANE ORMSBY
SCROLL MEDIA

JANE STANLEY
HEARTS & SCIENCE NZ

SURAJ BARNAWAL
QUIETLY TRANSFORMING THE NZ DIGITAL MEDIA INDUSTRY
TOGETHER

2022 AGENCY OF THE YEAR

DRIVING DIGITAL GROWTH, TOGETHER
TOGETHER

GROWING OUR EDGE
MBM

OMD SPARKING INNOVATION TO INSPIRE OUR CLIENTS AND TEAM
OMD NEW ZEALAND

SOCIALITES GROUP
SOCIALITES GROUP

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