Straight Talking

LONDON, Tuesday: Bestadsontv guest judge Toby Allen has named Special NZ’s Partners Life The Last Performance as the best tvc in the world last week. Allen is ECD of The&Partnership UK.

Allen wrote: “This ad is so smart – product placement, branded content, media hijacking and good old-fashioned testimonial all in one.

A straight-talking ad that doesn’t look or behave like an ad, one that pays for media yet earns attention beyond the break.”

• View the ad here
• Or here
• More about Toby Allen
• And here

CREDITS

Client: Partners Life
Agency: Special
Chief Strategic Officer: Rory Gallery
Chief Creative Officer: Tony Bradbourne
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Art Director: Till Dittmers
Copywriter: Jack Gravatt
Executive Producer: Sally Lankshear
Senior Producer: Casey King
Business Director: Hannah Ross
Strategy Director: Nick Salter
Strategy Director: Jolene D’Souza
Group Business Director: Hugo Parcell
Media Director: Briar Rowsell
Head of PR & Influence: Kelly Grindle
Production Company: South Pacific Pictures
Director: Mike Smith
Post Production: Images & Sound
Music & Sound: Images & Sound