Ad Spend Growth Dims as CMOs Try to Keep the Lights On

Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K’s Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in…
Adweek Feed