British broadcaster Sky’s group director of influencers Melanie Kentish is to join Dentsu UK’s talent management and influencer marketing practice Gleam Futures, which connects some of the nation’s best known social media personalities with advertisers. Kentish will become the managing partner for the business, tasked with shaping the future of talent management and influencer marketing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs