November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Media Plan of the Year Awards: Celebrating the Year’s Most Innovative Strategies

The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print and radio. Savvy marketers can use anything as a canvas for an ad, such as the ice of a hockey rink, footprints or eggs. It takes innovative strategists to develop unique media plans that can…
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