Seedooh to provide independent verification for GroupM in NZ

New Zealand agencies and their clients under GroupM will soon be able to monitor and verify digital and static Out of Home (OOH) campaigns thanks to an agreement with Seedooh to provide third party verification.

The agreement means GroupM agencies and clients can have access to 100 percent accurate ‘Verification as a Service’ instantly for any campaign, using any format of digital or static OOH.

The platform is fully integrated with New Zealand’s OOH companies’ content delivery technology, enabling it to measure and verify every play on more than 1000 digital screens across the country. 

Tom Richter, Seedooh Founder and CEO says that New Zealand is a fast-maturing OOH market.  

“We’ve been using our DOOH measurement and verification technology in New Zealand at scale for some time, and in the past six months have verified more than 3,000 campaigns within the New Zealand market,”Richter says. 

“We’re really pleased to expand our provision of campaign support and verification as a service further via this new partnership. We are looking forward to working with GroupM agencies and their clients, across all formats of OOH in New Zealand.” 

Vicki Anderson, Head of Trading at GroupM, says the review process for a verification solution had been thorough, with Seedooh being selected for the ongoing partnership as the benefits were clear for agencies and clients alike.  

“Accurate and efficient verification and measurement of campaign delivery means that we can ensure that our media activity is being executed on the right panels and locations, at the right times, and under the right conditions to deliver effective results for our clients,” she says. 

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