Chemistry celebrates 10th anniversary

Starting out as a small start-up in Takapuna, Auckland and growing into buzzing indie agency, Chemistry has recently celebrated its 10th anniversary.

To mark the occasion, Chemistry gathers friends, clients, suppliers and everyone who has helped the agency get to where it is now at Homeland restaurant where its founders reflected on its evolution.

“Over the past ten years, we’ve delivered on our original vision,” says Joseph Silk, Co-founder and Director at Chemistry.

“The four of us had collected a wide range of big agency experience along the way and we knew that to be successful we had to create our own special culture.

“Most of our people have been with us for more than four years, all growing individually and professionally in this time. No less than three of our team who have moved on chose not to go to other agencies, but to apply everything they have learnt at the agency and start up their own businesses.”

Susan Young, Creative Director and Co-founder, says the Chemistry founders wanted to make sure everyone who works with them genuinely wants to come into work every day and feel like they are part of something.

“Today’s incredibly tight talent market has made that vision all the more important.”

Mike Larmer, Co-founder and Director, credits the success of Chemistry to the way the agency plays a pivotal role responding to client needs and looking for creative ways to fix their business problems. 

“We have always stuck to our guns on being an agency that responds to business challenges and drives measurable results. We don’t just want to know if people liked the work – we want to know if it met the business goals and KPIs. This way the success of the agency is intrinsically connected to the success of our clients. That is true success to us.”

While change is constant when it comes to creativity, Pat Murphy, Co-founder and Creative Director reflects on what drives creativity at Chemistry.

“We are an agency full of people who genuinely enjoy being here. I think our culture really supports our creative process. Happy people make great work and that in turn creates happy clients. 

“Even when we were just a few people, we’ve always pushed ourselves towards excellence, and that hasn’t changed as we’ve grown. Most importantly, there are never any ‘ta da’ moments for our clients as they are always included in our creative process.”

Having started as a team of four, Chemistry now has over 30 people working across the agency to drive growth for major New Zealand brands, including TAB, MTF Finance, IAG (AMI, State, NZI), Arvida, PlaceMakers, Caltex, Samsung, LeaderBrand, LBC (Shave for a Cure) and Jaguar Land Rover, to name just a few.

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