November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Reach Latino Consumers, Think Culture and Context

Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $ 1.7 trillion annually, only 6% of the overall industry investment goes toward this market. 

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