Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $ 1.7 trillion annually, only 6% of the overall industry investment goes toward this market.
The post To Reach Latino Consumers, Think Culture and Context appeared first on AdExchanger.
More Stories
FizzyPop and Sunair launch new regional routes
The Kentucky Derby Rode Style and Social Media to Gen Z Success
Comic: They’re STILL Here?