This Halloween is shaping up to be a big one. Scary big. S&P Global Market Intelligence forecasts U.S. households are expected to spend a record-breaking $ 3.2 billion on candy during the spooky season. And brands are looking to get their slice of the pumpkin pie. Between Sept. 1 and Oct. 23, for example, companies spent…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024