May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…
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