Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr’s measurement functionality via the Google Ads Data Hub, giving them additional transparency into their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa