November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Addressing Addressable TV’s Scale Question

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City.

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