LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp’s Authenticated Traffic Solution with Meta’s Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Rees Valley welcomes new takahē residents thanks to RealNZ’s conservation efforts
Unpacking the Future of Retail vs. National Media With Wella and Reckitt
Bastion Shine strengthens team with new hires and a promotion