LiveRamp Expands Partnership With Meta

LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp’s Authenticated Traffic Solution with Meta’s Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data….
Adweek Feed