Septembers Kantar Ad Impact Award goes to Ford for its “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand.
With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention and makes the sole focus of the execution about the bold new Mustang Mach-E. The key strengths of the ad were:
- Setting Trends
- Branding
- Engagement
See the below infographic for more information about the September Kantar Ad Impact Award.
For more monthly Kantar Ad Impact winners, click here.
The post Ford wins September Kantar Ad Impact Award appeared first on stoppress.co.nz.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index