Genesis Energy releases latest episode in creative platform

Genesis Energy, via Bastion Shine, has launched the latest episode of its creative platform which centres around main character George and her family using Genesis Energy products and services.

Produced by the Sweet Shop and Director Mark Albiston, the latest instalment features a new electric vehicle for the family, with the ability to fast charge on the road at ChargeNet stations, and pay only their Genesis home power rate. 

“Everyone loves a good roadie, so it was fun to play with all the dynamics and mini dramas of a family road trip whilst telling the Genesis EV story,” says Richard Maddocks, Chief Creative Officer at Bastion Shine.

“From fights about music choices, to counting roadkill and spontaneous wee stops, it’s all there, with George’s unique spin on things.”

Stephanie Fahey, Head of Brand at Genesis agrees.

“We have a purpose of ‘Empowering New Zealand’s sustainable future’ and are passionate about delivering innovative products and services for our customers. Our new EV partnership with the ChargeNet network is a great example of that. It’s New Zealand’s first ‘energy roaming’ product which makes it cheaper and easier to charge your car away from home. The stories of these products told through George’s eyes have so far been really well received by New Zealanders and we hope this latest episode is too.

“I love that we’ve been able to look even deeper into the world of our great characters, it’s something that you don’t often get to explore further in commercials…and it’s a lot of fun,” said Mark Albiston from The Sweetshop.

The campaign launches on November 6th on Television, Radio, OOH, Digital and Social. 

View the film here:

Credits

Client: Genesis Energy NZ Ltd

Head of Brand: Stephanie Fahey

Brand and Social Media Manager: Kimberly Burgess

Junior Brand Manager: Jessica Burns 

Agency: Bastion Shine NZ

Chief Creative Officer: Richard Maddocks

Integrated CD: Ben Barnes

Creatives: Social + OOH: Clementina de Ruiter + Phoebe Chetwynd-Talbot

Head of Strategy: Andy McLeish

Creative Services Director: Mel Tombs

Senior Content Producer: Pip Mayne

Managing Director: Toby Sellers

Senior Business Director: Marcelle Best

Account Manager: Steph Fairey

Head of Design: Danny Carlsen 

Designers: Hannah Christensen + Dan Sulit

Artworker: Kuljit Kaur 

Production Company: Sweetshop

Director: Mark Albiston

Executive Producer: Kate Roydhouse

Executive Producer: Ben Dailey

Producer: Anna Stuart

DOP: Marty Williams

Editor: Graeme Pereira | ARC 

Colourist: Matic Prusnik

Online: Stu Bedford

Final master outputs and graphics: Toybox

Music | Sound Design:

Music Negotiator: Level Two | Marcus Brooke-Smith

Song details: Thurston Harris | “Little Bitty Pretty One”

(Mechanical and Publishing)

Sound Designer: Beat Worms | Cam Ballantyne 

Stills Photography: Match Artists

Photographer: Troy Goodall

Exec Producer: Gerardine Turney

Retoucher: Jason King | Sixty Four

Media: PHD

GM Planning: James Davidson

Group Business Director: Angela Forward

Digital Director: Hayan Coronet

Associate Business Director: Dylan Hardie

Account Manager: Oliver Harper

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