April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BusinessDesk launches new site and adds FundSource

New Zealand business news website, BusinessDesk, is launching a new and improved website tomorrow and has announced it will soon incorporate FundSource leading investment data into its offering.

FundSource is an esteemed New Zealand-based investment research house that has provided analysis to financial advisers and fund managers for several decades. BusinessDesk owner New Zealand Media and Entertainment (NZME) now owns the FundSource trademark.

Launching on BusinessDesk within the month, FundSource will offer detailed data into KiwiSaver and managed funds, including league tables, with the ability to compare funds and other performance data. It will also show inflow and outflow of funds from each firm, with data being updated daily.

BusinessDesk General Manager Matt Martel says the newly designed website and acquisition of FundSource, further demonstrates BusinessDesk’s focus on providing quality, leading business news, data, analysis and expert opinions to its thousands of readers across the country.

“Combined with our NZX and ASX data, BusinessDesk now boasts the most comprehensive data offering in the New Zealand news market. Furthermore, the additional news we provide for our readers from the likes of The Economist and Bloomberg, along with our expert investment analysis and other excellent content, cements our offering as the premier business news website in the country.”

Pattrick Smellie, BusinessDesk Managing Editor, says the new website has been created in-house at NZME, working with award-winning designer Benek Lisefski and development partner PlusClouds. It is the biggest overhaul in close to three years, when the original BusinessDesk news site launched.

“Our new world-class website and offering, further entrenches BusinessDesk’s position as a major force in New Zealand’s media and news ecosystem. With our growing editorial team and the support of our new owner, NZME, BusinessDesk is now the business and economic news and analysis site of choice for decision- makers and investors,” says Smellie.

BusinessDesk converted from a newswire to a public-facing site in 2020. It has grown from five reporters based in Wellington, to more than 23 journalists in Auckland, Hamilton, Tauranga, Wellington, Christchurch and Queenstown.

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