November 2, 2024

Programmatic

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Samba TV Acquires AI Startup Disruptel To Boost Its ACR-Based Measurement

Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel’s tech, which is built on show-level content identification and analysis, into its ACR-based measurement.

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