November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Details Global Rollout of Target Frequency for YouTube

Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google’s global rollout of target frequency for YouTube is aimed at preventing that from happening. Marvin Renaud, director of global video solutions for Google and YouTube, explained in a blog post Wednesday, “Achieving the right video…
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