John Lewis’ Christmas Ad Tells Unexpected Family Story to Champion Children in Foster Care

The U.K.’s most anticipated ad of the year–retailer John Lewis’ Christmas campaign–is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled “The Beginner” and created by the brand’s long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through…
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