Backstreet’s Back, Alright, for Downy Rinse and Refresh

Procter & Gamble’s fabric softener Downy has a new product on the market: Downy Rinse and Refresh, a clear solution designed to remove foul odors from clothing better than laundry detergent alone. To help promote the item, which is available in two scents–Cool Cotton and Fresh Lavender–Downy has recruited ’90s pop royalty the Backstreet Boys…
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