If you’ve been on TikTok within the last 18 months, you’ve come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales