May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kendra Scott and the Power of #Rushtok

If you’ve been on TikTok within the last 18 months, you’ve come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to…
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