November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Expand Parenting Content to Entice Child-Rearing Millennials

When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content–cat videos, adulting fails, life hacks–that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new…
Adweek Feed