MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally-focused subsidiary of MassMutual. Haven was one of the first companies in the sector to sell low-cost medically underwritten no exam term life insurance online for people who don’tContinue reading »

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Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

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That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15Continue reading »

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