December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

Google’s Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an opportunity to prepare for a future where targeting and attribution are more restrictive. But, as with most changes to the future of identity, there’s much debate about the specifics, even as…
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