November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences

The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement.

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