Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.
The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions? appeared first on AdExchanger.
More Stories
Bill Martin to Retire from KTVU in Oakland
Creators Break Down the Problems That Instagram Needs To Solve in Its Big Bet on Influencers
Poppi Will Advertise During Super Bowl 59