Connecting With the Next Generation of Shoppers on Social Media

With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri…
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