Seedooh and Val Morgan brings new level of transparency for cinema campaigns

AUCKLAND, Today: AUNZ tech platform Seedooh has launched “the world’s first” independent cinema-based ad-verification technology, promising “a new level of transparency to cinema advertising in Australia and New Zealand”.

AUNZ cinema advertising is currently experiencing a strong post-covid adspend resurgence of all media. 

The Seedooh platform is integrated with cinema exhibition ad delivery systems to deliver best practice, independent verification of cinema advertising content within the Val Morgan pre-show and will also be augmented by the addition of CineTAM campaign audience data, providing a unified view of audience delivery and play-out verification.

The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.

Founder/ceo Tom Richter said initiatives such as the third-party proof-of-play verification platform had proven to increase market confidence in media channels, as it provided greater levels of transparency.

“The integration, available from today across Hoyts Cinema locations in AUNZ, will further extend across Val Morgan’s exhibitor network in the coming months.”

“When we launched Seedooh into the Australian out-of home-sector, publishers saw the value it could bring to their brand and advertisers responded positively to the new level of robust and independent verification.

“We now expect the same response will be realised for cinema advertising.”

Seedooh is ANZ’s leading third-party verifier of out-of-home campaigns, automatically measuring precise delivery data for thousands of active campaigns every month.

The platform also verifies every ad played on the digital perimeter boards at the MCG and Marvel Stadiums, during AFL games, and will do the same for every Cricket Australia game over the summer.

“We are delighted to see the conclusion of product development with the Val Morgan Cinema team and to now bring our growing roster of agency and advertiser customers such a unique and in-demand solution for the cinema sector.

“Any NZ advertiser with a cinema campaign active from today can now receive verification and campaign support monitoring on demand, directly from Seedooh’s verification specialists.”

• seedooh.com
• valmorgan.co.nz