November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Bidstack’s Plan To Build An SSP For In-Game Ads

An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games.Continue reading »

The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.

AdExchanger