The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers’ digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula’s…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Searching For The End; One Ad Spend Bubble Has Nearly Popped
FizzyPop and Sunair launch new regional routes
The Kentucky Derby Rode Style and Social Media to Gen Z Success