Ogilvy NZ sheds new light on Pharmacy Degree

Ogilvy in New Zealand has created a series of collab lab coats that pair local artists with Auckland University Alumni in an effort to shift perceptions of where a Pharmacy Degree can take you.

The Facebook, Instagram and TikTok ads are live until early December and feature five Bachelor of Pharmacy alumni in eye-catching lab coats designed by five contemporary illustrators, accompanied by the hashtag #notjustawhitecoat 

 Ogilvy Group creative director Nina East says: “Pharmacists play an important role in the health and wellbeing of Aotearoa yet year-on-year there are fewer people entering the field than the health system needs.. There’s a common misconception among prospective students that a pharmacist’s role is simply dispensing medicines. The University of Auckland set out to tackle this head-on by celebrating some of our awesome pharmacists and demonstrating they are ‘more than just a white coat’.”

#notjustawhitecoat is an unexpected fashion drop from the University of Auckland’s Faculty of Medical and Health Sciences.

“We arranged for the illustrators to team up with UOA Bachelor of Pharmacy  alumni to create a one-off capsule collection of lab coats. Each coat tells a different pharmacist’s story, giving insight into the varied and important work they do, and aims to encourage high school students to consider pharmacy as a career,” says East.

The Head of Pharmacy in the Faculty of Medical and Health Sciences, Associate Professor Shane Scahill, says the campaign is a breath of fresh air and really shows the many different careers a Bachelor of Pharmacy graduate can take. “There is a huge demand for pharmacists in New Zealand and the government has quite a focus on making sure they get full value from the pharmacist workforce. Pharmacy is a fascinating and very rewarding career path but we need more pharmacy students training to be pharmacists. 

“Luckily we are already seeing an upswing in interest off the back of the Ogilvy campaign. There was tremendous interest at the recent Faculty Open Day – the coats certainly pulled people in. We’d also very much like to thank the graduates and artists who took part – they had a lot of fun working on this unusual, but very effective, campaign.”

Find out more about each of our pharmacists at: www.notjustawhitecoat.auckland.ac.nz

Credits:

Client – University of Auckland, Faculty of Medical and Health Sciences

Artists:

Chippy 

Marcus Watson 

Zac Fay

Richard Parry 

Bonnie Brown

Junting Wei – Pharmacist

Sarah Wilkinson – Pharmacist

Stephen Choong – Pharmacist

Darren Svirskis – Pharmacist

Natalia Nu’u – Pharmacist

Agency – Ogilvy New Zealand 

Kristal Knight – Executive Creative Director

Nina East – Group Creative Director 

Gal Stern – Copywriter 

Glenn Chapman – Art Director

Ian Wood – Studio

Jennifer Dupen – Group Account Director

Maddie Johnson – Account Manager 

Jake Dennis – Photography and Video 

Marzia Solarian – Video Editor

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