Simple Always Wins: The Story Behind ‘Speaking in Color’

I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing–damn, we might be on to something.” A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows…
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