November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective

This year’s holiday campaign from United Way Halifax is remarkable for a number of reasons–it’s shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it’s been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before…
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