May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kia Gives Hospital-Bound Kids a Virtual Trip to the North Pole in Its Electric Vehicle

Hospital-bound children often can’t get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children’s Research Hospital…
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