May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

After 11 Years Away, Downy Returns to Super Bowl With Mystery Celebrity

The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first time in 11 years. The Procter & Gamble brand will promote its Unstopables product. The 30-second ad will air during the second quarter and feature a celebrity who is a skeptic of Unstopables’ 12-week freshness…
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