November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented

The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which

The post In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented appeared first on AdExchanger.

AdExchanger