November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Spotify Opened a Pop-Up Café in Paris

Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…
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