May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WFA Reports Clients’ Average Payment Time Has Increased to 60 Days

The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more. The Global Agency Remuneration Trends Update report by the World…
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