Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using
The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.
More Stories
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
Here’s the Roundup for the Week Ending March 7