December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2023 Will Put the Ad Industry’s Relationship With Fossil Fuels on Trial

Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year’s activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning…
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