Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement...
Month: December 2022
MALTA, Sunday: New Zealanders are not interested in a cheaper Netflix subscription with ads, according to a survey conducted by...
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race,...
Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on...
AUCKLAND, Today: MediaWorks has unveiled two new digital out-of-home sites – one in Wellington and the other in Blenheim. MediaWorks...
Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks...
As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media...
AUCKLAND, Today: Conversational AI platform Ambit has appointed Ashley Harder as head of marketing. She will join the senior leadership...
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end...
The good news for streaming providers is that consumers are on board with how they deliver content, especially when they...