Using a brand faithfully doesn't necessarily qualify you to be a spokesperson. In this case, however, the experience might really...
Year: 2022
One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI...
If you were a teen in the early 2000s, you likely remember LimeWire. For some millennials, it was their first...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding...
Vulva and vaginal education is still severely lacking around the world--so much so that in the U.K., just 6% of...
AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,”...
We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered...
AUCKLAND, Today: Proximity NZ has announced the appointment of Jen Murphy as group account director. Previously a GAD at Stanley...